Day: January 4, 2009

In other words, people who respond to church marketing approach Jesus as another consumer option. This is first and foremost a problem because it is blasphemy: We are talking about the incarnate Logos, not a logo. Additionally (in case blasphemy isn’t bad enough), this should concern us because of the problems it creates for discipleship. Consumerism isn’t just a social phenomenon—it’s a spirituality. And it comes with spiritual habits and disciplines that conflict with the particular practices of the Christian life.

What started as a simple service trip for a handful of women who had bonded as they all went through the Guatemalan adoption process at the same time has snowballed into Helping Mayan Families, an effort that raised more than $30,000 worth of supplies to help provide free medical and veterinary clinics, Christmas baskets of food, and toys, clothes, and shoes to 1,000 poor indigenous families.