What is the essence of your church? Is this how you are known in your community? Are you proclaiming the Gospel in word and deed and in your external branding?
The Essence of Your Church
From Church Marketing Sucks blog
There are many ways in which people view your church, but if there was one word or phrase, what would it all come down to? How would—or how should—people understand and communicate the essence of who you are as a church community?
The essence sums it all up. It’s the big idea that articulates all of the ways you create, transfer, embody and express value. When the essence is put together with the name of your organization, there is a clear evoking sense of what you do, what you stand for and what makes you different. It becomes the beginning and end of every conversation.
Here are several examples of essence:
Volvo – Safety
TAZO – The reincarnation of tea
Apple – Think different
eBay – The world’s online marketplace
FedEx – The world on time
Target – Pay less. Expect more.
. . .
The essence is not always a public tagline or campaign slogan, but it could be. It’s more important to have an essence that is right than an essence that sounds right or looks good by your logo.
What is your church’s essence? What is The Episcopal Church’s essence?