Rhonda Waters writing in the Anglican Journal discusses a generation that is not hostile to church – they just don’t know it exists:
I have ceased to be surprised when people tell me they didn’t know there was a church beside the Bay store on St. Catherine’s Street, probably the busiest pedestrian street in Montreal. For more than a few people, we are simply invisible, in spite of the fact that the church takes up an entire city block.
This invisibility is both a serious problem and a great opportunity. It tells us that the church has become so irrelevant in the lives of many Montrealers that they don’t even notice our existence—their eyes simply slide off even our most obvious outposts. We may be proclaiming the Good News, but we clearly aren’t doing it loudly enough to attract their attention.
On the other hand, indifference is not hostility. Some people in church land assume that we know what “the world” thinks of us. People aren’t joining churches because they think Christians are judgmental, hateful, foolish, irrational…According to this view, we have to rehabilitate our reputations before we can hope to have anyone pay us any attention. But, while this is certainly true for some people and in some contexts, my barista would suggest otherwise.
– See more here