Episcopal Life Online notes that September 27 is Back to Church Sunday in the UK. The Church of England and Episcopal/Anglican churches around the world are participating in the simple concept of inviting a friend to attend church with you in addition to nationwide advertisements:
As half a million people across the U.K. are set to receive personal invitations “back to church” in the next few days, thousands more will be hearing their invitation over the breakfast table or on their drive home, thanks to a “time share” scheme being used to help churches spread their message on commercial radio. Listen to the radio ad here.
Here is the video explaining the concept: