Not long ago, a young girl named Charlotte wrote to the folks at Lego:
I am 7 years old and I have LEGOs, but I don’t like that there are more LEGO boy people and barely any LEGO girls. Today I went to a store and saw LEGOs in two sections…All the girls did was sit at home, go to the beach, and shop, and they had no jobs, but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks. I want you to make more LEGO girl people and let them go on adventures and have fun OK?!?”
Lego listened, “after public demand for equal representation of female minifigures hit an all-time high,” Media Bistro reports.
We pass this along simply to say that while it is easy to poke fun at people who try to change corporate and political minds by writing letters and coining hashtags, sometimes it works.
Behold the Research Institute
(Hat tip: Beth Felice.)