The blog Church Marketing Sucks offers ways to use social media that do not need a huge communications budget. Which ones have you tried?
“If I had an unlimited communications budget, then I would _______.”
I would make a pretty confident bet that no church has dedicated an unlimited amount of funds to communications. In fact, most of us operate on what we consider a limited budget. This means we have to get creative about communicating with excellence. Here are the five ways that I have been able to make my limited budget go as far as possible:
One suggestion is using Facebook ads:
3. Target Market with Facebook Ads
If you are bummed that you don’t have the budget to do a mail drop to the 20,000 people in your market, then this will comfort you. You can reach an exponentially larger and more targeted audience for much less money by harnessing the amazing power of Facebook ads. For example: We ran a simple five-day ad on Facebook to promote our Easter web page. It targeted those who are friends with someone already connected to our Facebook page (approximately 1,800 followers at the time) who also live in a 10 mile radius from our church. The results?
Total individuals that saw the ad at least once: 8,491
Actions taken/clicks: 401
Total spent: $38.58
That’s like 401 people calling your church office after sending out 8,491 invite cards! There are so many great reports and articles out there that can get you started with Facebook advertising.
Read it all here.