Like Richard Dreyfuss over his mashed potatoes in Close Encounters of the Third Kind, I pondered this video, realizing “This means something” without being able to really put my finger on what it was.
Apple’s faithful for years were referred to as the Cult of Mac. Now that Apple has gained greater ground in the market with the wildly successful progression of iMac/iPod/iPhone/iPad, and since these products still seem to endow their users with some sort of social status, you wonder if Mac hasn’t achieved a kind of blessing – an upgrade, if you will – to religion.
All metaphors eventually break down, of course, but Andy Jordan’s accompanying article on the reverence and relationship of the creative class with Apple still resonates.