Jesus, Mother Teresa, Gandhi & the guy who clicked a banner

A new ad campaign for UNICEF Sweden features Jesus, Mother Teresa and Mahatma Gandhi having dinner with a guy named Hugo who, it turns out, has done as much good in the world as any of them by simply “clicking a banner.” Hugo advises an awe-struck Jesus to be careful, however, when cruising the Internet because after all, “not all banners save lives.” The campaign was created by Forsman & Bodenfors. What do you think?

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