Roman Catholic diocese touts Jesus as the ‘Original Hipster’

From the New York Daily News:

The Catholic Diocese of Brooklyn is spending $60,000 on a new ad campaign billing the Son of God as “The Original Hipster” — an ad that features Christ in a pair of red (and untied!) Converse sneakers poking out from under his robes.


The goal is a resurrection even niftier than Jesus’ original one: getting young urbanites to stop saying “P-eww” to the pews.

“Why is that an image of Jesus in Converse sneaks so shocking to us?” said Diocese spokesman Msgr. Kieran Harrington. “The Church is countercultural. … The Church is accepting of all people.

“What is a hipster? It means a lot of different things,” Harrington added.

Read the full story here. I have to say, this gives me a throbbing headache on about 1,000 levels. Talk amongst yourselves.

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