This advertisement, in which a church reverses its declining membership and solves its budget problems by offering communion-goers Doritos and Pepsi Max, was yanked from the Doritos Crash the Super Bowl ad contest.
Cathy Grossman has examined the phenomena of Super Bowl advertising controversies on her blog, and written about this advertisement in particular.
I take a dialectic approach to art/humor v. taste/offensiveness, and this just isn’t funny enough for me to get upset about its exclusion from the contest. On the other hand, I wouldn’t have gotten worked up had it been left in.