On the Social Science Research Council’s blog Immanent Frame, Arjun Appadurai writes:
Last week as I listened, along with many other Americans and others around the world, to President Bush’s most recent effort to reassure us about the current economic meltdown I had a “Road to Damascus” moment. It happened as I heard Bush repeat the word “faith”: faith in America’s institutions, faith in its workers, faith in capitalism, faith in our capacity to survive other disasters (such as 1929 and 2001). And, of course, the faith we needed to weather the recent crisis and get to the other side, such faith, in Bush’s rhetoric, being not only the need of the moment but the fulcrum for the journey to recovery.
I instantly saw that a great feat in reverse discourse engineering had occurred: we had moved into the era of the “Faith-Based Economy.” …
[N]ow we are in a new Weberian moment, where Calvinist ideas of proof, certainty of election through the rationality of good works, and faith in the rightness of predestination, are not anymore the backbone of thrift, calculation and bourgeois risk-taking. Now faith is about something else. It is faith in capitalism itself, capitalism viewed as a transcendent means of organizing human affairs, of capitalism as a theodicy for the explanation of evil, lust, greed and theft in the economy, and of the meltdown as a supreme form of testing by suffering, which will weed out the weak of heart from those of true good faith. We must believe in capitalism, in the ways that the early Protestants were asked to believe in predestination. Not all are saved, but we must all act as if we might be saved, and by acting as if we might be among the saved, we enact our faith in capitalism, even if we might be among the doomed or damned. Such faith must be shown in our works, in our actions: we must continue to spend, to work hard, to invest, and, as George Bush long ago said, “to shop” as if our very lives depended on it. In other words, capitalism now needs our faith more than our faith needs capitalism.