From the “Church Marketing Sucks” blog, this article suggests that email may be utilized to bring back new visitors. How does your church use (misuse?) email to reach out to visitors to your church?
How to Use E-mail to Bring Back New Visitors
Decades ago, church was a place your family had attended for generations. Today, people relocate for jobs, college, adventure and a thousand other reasons, and find themselves “shopping” for a new one.
While visiting churches in their new area, they may spend one Sunday at yours. The impression they get that morning is how they’ll decide to come back or not… unless you find a way to give them a bigger picture—like e-mail.
How E-mail Can Bring Them Back
The trick is creating something called a follow up series: a set of auto-delivered e-mails sent to new subscribers, designed to get visitors comfortable with your church.
Follow ups are easy to create if you use an e-mail marketing service that provides pre-designed e-mail templates. You can just drop your content in and specify how many days you’d like to go by between messages.
Then every new visitor will receive all the details you’d like to share about your church. That is, after you get their e-mail addresses.