Church of Doritos Super Bowl Ad

Megachurch competes for prizes in Super Bowl ad contest according to USA Today:

Pastors have long competed with the NFL on Sundays, but this season a hipster megachurch is turning the tables with a 30-second ad that could muscle its way into that all holiest of sporting events: the Super Bowl.

Mosaic, a 3,000-member megachurch, is one of six finalists in the Doritos’ “Crash the Super Bowl” challenge with a lighthearted spoof that plays off the resurrection of Jesus Christ.

For Erwin McManus, Mosaic’s lead pastor, the ad competition represents a chance to make his faith relevant to one of the largest TV audiences in the nation when viewers least expect it — and are least likely to tune out.

Another more serious religious message planned during the game has caused a stir: A pro-life ad paid for by the conservative group Focus on the Family is expected to feature University of Florida football star Tim Tebow speaking about how his mother gave birth to him despite doctor’s recommendations that she should have an abortion.

But the LA church, a congregation full of hip twenty-somethings who mostly work in the film industry and make short films for a hobby, is taking a different tack. They were careful to stick to the quirky, slapstick-style humor that’s expected by Super Bowl fans.

Super Bowl ad prices have dipped slightly this year, with CBS selling them for between $2.5 million and $2.8 million per 30-second unit this year, down from an average of $3 million last year on NBC, according to TNS Media Intelligence. The prices are so high because the game is the most-viewed show on television each year, with viewers tuning in to watch the commercials as much as the game itself. Last year, nearly 100 million people tuned in, according to Nielsen.

Wow – only $2.5 million – what a bargain, just saying.

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