From the United Methodist Church:
Rethink Church, the next evolution of The United Methodist Church’s “Open hearts” welcoming and advertising campaign, will kick off on May 5 and 6 with major launch events in New York City and Washington, D.C., and other cities nationwide.
Audiences will see and hear more than $20 million in new advertising over the next four years on television, radio, print, and in new media, including banner and keyword advertising on major secular Web sites.
The messaging, targeting 18- to 34-year-olds, highlights the many opportunities for involvement within United Methodist churches – from community hunger programs to basketball leagues. Meanwhile, the denomination is engaging in dialogue within its churches about enhancing those opportunities.